Heath care reform causes the American Cancer Society to make a major jump into the world of politics. “In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage.” While one in every 10 cancer patients is uninsured, one in every four families afflicted by cancer is bankrupted by the fight, including one in every five with insurance. Though over half a million Americans are expected to die from cancer this year, ACS is targeting the US health care insurance system as the real enemy. Cancer rates won’t go down, ACS thinks, until people get the health care coverage they need to screen for, diagnose, and treat the disease.
CANCER SOCIETY FOCUSES ITS ADS ON THE UNINSURED
by Kevin Sack
The New York Times
August 31, 2007