Give the Gift of Health Care?

December 24, 2007

Looking for those last minute holiday gifts? For years, gift certificates have been growing in popularity in the holiday season as people overburdened by work and family choose the presents path of least resistance. Well now the gift card option has entered new realms - if you live in Pennsylvania, that is. One of the state’s largest health insurers, Pittsburgh-based Highmark, is offering the nation’s first “Healthcare Gift Card” to encourage loved ones to visit their doctor or finally fill that pesky prescripton.